CAMPAIGN STRATEGY
Stills.
PURPOSE // SHOWCASE A WORKING FAMILY FARM WITH A BOUNTY THAT’S AS RICH AND BOUNTIFUL AS IT’S HERITAGE
YEILD, ORGANIC, SUSTAINABLE, HARVEST, CRAFTSMANSHIP
DEPLOY // IMMERSIVE MACRO STILLS SPOTLIGHTING THE RICH ORGANIC YEILD FROM THE ROLLING HILLS OF PETALUMA CALIFORNIA
ACTIVATION CONCEPT // QR AUDIO TOUR THAT IMMERSES GUESTS THROUGHOUT THE STORIES OF MCEVOY RANCH
ACTIVATION CONCEPT // NASHVILLE NIGHTS @ MCEVOY
CAMPAIGN STRATEGY
Movement.
PURPOSE // SHOWCASE THE STUNNING TYPOGRAPHIC & ARCHITECTURAL TEXTURES SURROUNDING MCEVOY RANCH
DEPLOY // CINEMATIC SLOW MOTION CAPTURE WITH HERO FOCUSED ENDING
CAMPAIGN STRATEGY
Glossy.
PURPOSE // TRADE / PR FOCUSED INITIATIVES - LEVERAGING PRODIGY INFLUENCER MODELS, CULINARY LEADERS & ARTIST NETWORK FOR TARGETED VISIBILITY THROUGH BOTH SOCIAL & PRINT ASSETS
DEPLOY // HERO + LIFESTYLE SHOOT FOR KEY DEMOGRAPHIC CAMPAIGNS
CAMPAIGN: “TABLE FOR 1” (F23-42 / 2 HR RADIUS)
Partnership Opportunities.
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Prodigy to mobilize our Marketing & Content teams as an extension of your spectacular in-house socials through collaborative social campaigns
“Women of McEvoy”
“Beyond the Kitchen” ODE Spotlight
“Art of the Pour” Small Batch Discovery
“Rising” Local Chef Spotlights
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Experience the Ranch through the sights and sounds of McEvoy’s rich history.
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Utilize Prodigy’s deep portfolio of Artists + Culinary Leaders + Influencers to expand brand impression and audience.
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Experience today’s biggest country hits from Nashville’s hottest song writers through a Summertime Tiny Concert Series on the McEvoy Ranch Lawn.
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